Custom Tech Solutions in the USA Makes Waves During The Pandemic
Written by Operations Director at Custom Tech Solutions, Steve Ramsay on August 30th, 2021.
SkillFront talked to Steve Ramsay, Operations Director at Custom Tech Solutions from New York in the USA, the company that specializes in custom design, sales and production of Kiosks, Tablet Stands and Screen Mounts for a wide variety of industries including shopping centers, shows and exhibitions, hotels, hospitals, etc.
First of all, how are you and your family doing in these COVID-19 times?
With limited time to prepare for COVID-19, my family and I are doing well. During these uncertain times, as a family we made time to invest in therapeutic recreational projects such as gardening and get caught up on unread literature.
Tell us about you, your career, how you founded or joined this company?
I have a well rounded education and career background working with software and POS hardware, Financial and banking sector. Custom Tech Solutions was founded by a group of investors who later offered me a career due to my knowledge and skills in this field of work.
How does your company innovate?
We innovate competitively through customization of POS hardware. The company prides itself on giving the client exactly what they want. This business model works because the client creates the ideal hardware based on each project. One product does not fit all. Customization helps us maintain strong partnerships in North America and Asia with creative hardware innovations.
How the coronavirus pandemic affects your business, and how are you coping?
Pre-pandemic crisis, the company managed daily operations normally, with expectation of growth in operational departments. During the crisis, the team minimized physical interactions, such as office work. To control the spread of the virus, the team worked remotely from home. However, sales increased during lockdown periods because clients needed to comply with government-mandated policies to maintain social distancing inside retail stores.
Did you have to make difficult choices, and what are the lessons learned?
The difficult decision was to outsource our storage facility to a third-party company, since there was no physical contact among our warehouse colleagues. This meant an increased expense budget for storing inventory. However, this ensured employees and clients remained safe during such an uncertain time. The key lesson is always to have a contingency plan for events such as COVID-19.
What specific tools, software, and management skills are you using to navigate this crisis and stress?
The tools and software we introduced monitor productivity. Custom Tech Solutions’ computer monitoring system tracks activity levels to help employees measure their productivity.
Who are your competitors? And how do you plan to stay in the game?
We have many competitors offering similar POS hardware, but our priority is to maintain strong relationships with clients and partners so they don’t feel the need to look elsewhere.
Your final thoughts?
My thought is that in any situation, one should make the best use of the circumstances.
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